WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies…
In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…
CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the…
Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.
2015 saw global ad markets rise by 4% to over $540 billion.
The digital economy has given rise to Google, Apple, Facebook and Amazon.
In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.
2015 continued to see marketing to children grab the headlines.
The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer…
2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark…
WFA survey covering sponsorship investment levels in 2016, license vs. activation costs and vendor roles &…
WFA’s Digital Governance Exchange (DGX) benchmark results looking at brand marketers digital governance priorities for 2016 as…
WFA CEO Stephan Loerke reflects on te year 2015
Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…
